ABDULSHAKUUR OLAOLUWA AKINBAYO

Copywriter | Editor | Content Writer
Texas, US.

About

Highly accomplished Content Writer and Copywriter with 3+ years of experience in digital marketing and editorial roles, specializing in crafting compelling content and strategic planning across diverse platforms. Proven ability to enhance brand engagement, optimize campaigns, and fuel audience growth through data-driven strategies, consistently delivering high-quality, high-impact work in fast-paced environments.

Work

Illumination
|

Content Writer

Texas, Texas, US

Summary

Led content creation and optimization efforts for Illumination, developing SEO-driven articles, email campaigns, and social media content to boost brand engagement and conversion.

Highlights

Developed and published SEO-friendly blog articles and website content, significantly improving organic search visibility and engagement.

Crafted high-impact email marketing copy that increased conversion rates and open rates for targeted campaigns.

Produced captivating ad content and social media captions, driving enhanced brand engagement and audience growth.

Managed comprehensive content planning and audience research to align marketing schedules with brand messaging and strategic objectives.

Executed meticulous editing and proofreading for all content, ensuring grammatical accuracy and adherence to publication standards.

The Excellent College
|

Class Teacher

Lagos, Lagos State, Nigeria

Summary

Fostered academic, emotional, and social development for students at The Excellent College, implementing engaging pedagogical techniques and maintaining high parent-guardian communication standards.

Highlights

Achieved a client retention rate of over 90% by providing excellent solutions and proactive communication to parents and guardians.

Developed and implemented customized lesson programs and stimulating sessions, accommodating diverse student demands and ensuring curricular standards were met.

Conducted data-driven parent-teacher conferences, effectively communicating student progress and securing family cooperation for academic growth.

Cultivated a welcoming and inclusive learning atmosphere that promoted critical thinking, creativity, and teamwork among students.

Swift Pens
|

Marketing Copywriter and Editor

Lagos, Lagos State, Nigeria

Summary

Contributed to content strategy and execution at Swift Pens, collaborating cross-functionally to deliver cohesive, SEO-optimized content that aligned with business goals and enhanced brand voice.

Highlights

Collaborated with designers and marketers to develop cohesive and effective content, ensuring alignment with business goals and brand voice.

Implemented SEO best practices to significantly improve content visibility and drive organic traffic.

Executed meticulous editing and proofreading, ensuring accuracy, clarity, and consistency across all content.

Developed and refined emails, graphic materials, and web pages for local campaigns, adapting content to reflect trending topics and product updates.

Contributed to the development of client-specific sales tactics and content strategies, integrating industry trends and best practices.

Livingstone Research
|

Freelance Content and Copywriter

Kyvv, Kyvv Oblast, Ukraine

Summary

Spearheaded freelance content and copywriting projects for Livingstone Research, delivering tailored content packages that enhanced client SEO rankings, audience engagement, and brand awareness.

Highlights

Collaborated with content teams to deliver tailored content packages, successfully raising client SEO rankings and increasing audience engagement across diverse sectors.

Developed compelling blog posts, website content, and sales copy, driving customer acquisition and engagement for a wide range of clients.

Created captivating social media content that significantly boosted audience engagement and enhanced brand awareness.

Implemented SEO best practices to consistently improve search engine rankings for client content.

Managed multiple simultaneous projects and a robust prospect pipeline using CRM tools, ensuring timely delivery and converting leads into long-term client relationships.

CLdignify
|

Social Media Marketing & Copy Editing Intern

Lagos, Lagos State, Nigeria

Summary

Managed social media profiles and executed copy-editing for CLdignify, enhancing online presence and implementing digital content schedules.

Highlights

Created and actively managed social media profiles, effectively boosting the organization's online presence.

Copy-edited critical client materials, including the CLdignify Employee Benefits Guide, ensuring accuracy and clarity.

Devised and implemented a comprehensive digital content schedule to streamline content delivery and engagement.

Education

Lead City University Ibadan
Ibadan, Oyo State, Nigeria

Doctor of Physiotherapy

Physiotherapy

Institute Of Sales And Marketing Management of Nigeria
N/A, N/A, Nigeria

Diploma Certificate

Sales and Marketing Management

University of Ilorin
Ilorin, Kwara State, Nigeria

Bachelor of Sociology (First Class Honours)

Sociology

Certificates

Mastering Sales Prospective

Issued By

Udemy

Selling on Amazon

Issued By

Udemy | Hustlix Academy

Microsoft PowerPoint Course

Issued By

Udemy | Hustlix Academy

Writing Grants Applications for Nonprofit Organizations

Issued By

Udemy

Storytelling Masterclass

Issued By

Udemy | Hustlix Academy

Learn Content Writing

Issued By

Udemy | Hustlix Academy

Skills

Digital Marketing & Content Strategy

Digital Marketing Strategy, SEO Copywriting, Conversion Copywriting, Social Media Management, Paid Media Campaigns, Lead Generation, Sales Funnel Creation, Email Marketing, Event Promotion, Brand Development & Messaging, Editorial Copy Editing, Website & Landing Page Development, Luxury & Lifestyle Brand Promotion, Creative Problem-Solving, Community Building & Engagement, User Experience Enhancement, Creative Storytelling, Content Writing, Storytelling and Narrative Techniques, Keyword Research and Optimization, Content Creation & Copywriting, Content Management System.

Tools & Platforms

Microsoft Office Suite, Buffer/Hootsuite, WordPress, Klaviyo, Mail Chimp, Basecamp, Trello, Adobe InDesign, Canva, Twitter (TW), Facebook (FB), Instagram (IG), Pinterest, Snapchat, TikTok, LinkedIn, Facebook Ads Manager, Google Workspace, Medium, HubSpot, SEMRush, Ahrefs, Adobe Spark.

Professional Attributes

Client Relationship Management, Time Management, Communication.